Standing out. Almost always risky…
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Archive for June, 2009
On my way to Starbucks today, I passed an office building with this sticker on its lobby entrance:
I have long held the notion that the traditional “make a percentage of spend” model was the most counter-intuitive way of structuring a media-buying campaign to be efficient. Imagine giving your sales staff a bonus %, of whatever they expense. A policy that’d probably axed after their first luxury yacht rental in Monaco?
Photoshop. Oft-criticized. Easy to botch. Rarely praised.
Here is some of the latter. 40 awe-inspiring photoshop ad gems.
Ingenuity defined. More here.
Imagine defacing this, by scribbling a token ‘Wash Me’ through it? That would surely wipe the maybe-smile off her face…
Off-kilter design by Moscow based designer Arthur Schreiber.
The almighty GOOG is getting into the cost-per-acquisition/affiliate game with adwords…or at least experimentally dipping their gargantuan toe into the cesspool.
Should be interesting to see it play out.
A French middle-school campaign promoting math/science amongst youth (not emphasized nearly enough, in the opinion of this scientific corner). Some awesomely creative imagery.
A question: Is there ever a good reason for intentional ambiguity?
As in, that which is clearly setup to deceive.
Darwin* would surely claim it second nature to sniff out bullshit and automatically be immune to it. (*Presuming those susceptible to blatant trickery bred themselves out of the gene-pool by following the other lemmings off the cliff, sipping the Jonestown Kool-aid, wandering into traffic etc.)
Mr. Fish probably put it best…
