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Archive for October, 2009

Nerd Karaoke enabler.

hey-jude

29 Oct 2009

Karaoke Jude

Author: admin | Filed under: Creativity

Would also double as an effective Viagra/Cialis print ad methinks?

drruth

27 Oct 2009

Must. Finish. Lettooohh

Author: admin | Filed under: Creativity

The differences between Arial and Helvetica…

(sorta like taking an invention and slapping a clock on it and calling it a brand spanking new ‘clock-radio’, right?)

arial-helvetica

20 Oct 2009

Like this, write?

Author: admin | Filed under: Creativity

Thanks for the caution,

Sincerely,

The Earth

environy

15 Oct 2009

Environy

Author: admin | Filed under: Lessons Learned

Never underestimate the power of a great story. Those clever, lecherous Canal + guys don’t.

and from the same campaign…a not so good one.

11 Oct 2009

Good story, bad story

Author: admin | Filed under: Creativity, Video

Former chairman of IAB, Shelby Bonnie writes a piece called “Let’s Kill the CPM” for TechCrunch.

His basic argument: selling eyeballs causes publishers to sellout and load each page up with way too many ‘impressions’ (coughTechCrunchcough), which inevitably return less (zero) value to advertisers as well as stifle creativity in the innovation department. And of course, lead to disenchanted users. see: AdBlock Plus.

This camp is in whole agreement. Two points to make - a caveat and an idealistic solution. Read the rest of this entry »

3 Oct 2009

CPM Epitaph?

Author: admin | Filed under: Advertising

An ingenious Brooklyn artist, personifies Craigslist’s missed connections section. Article and more pictures on CNET.

Guess the optimistic hypothetical route beats the lonely reality? (0.0004% of missed connections have ever remade that connection.) Source: Fabricated, 2009.

missed-connections

2 Oct 2009

Missed me

Author: admin | Filed under: Creativity, Video