twitter-why

An MIT assistant professor used a complex algorithm to determine that more social media doesn’t necessarily mean more sales for your product. The insightful concluding quote:

“It’s not just a question of spreading your message to the greatest number of people,” Lamberson said. “You’ve got to get people to say, ‘Yes, I bought this product - and I think it’s good.’ ”

Not quite an Edward Bernays breakthrough, but some businesses might need an MIT study to validate their Spin Control budget.