piggy-bank

Now that the credit crunch crisis is upon them and repayment in many cases is a pipe dream, the banks decide its time to speak out on financial responsibility.

“Don’t be That Guy” - a campaign by Fifth Third Bank preaches to college-bound kids to spend what they can afford. Story here.

After years of preying on the over-reaching consumer, the message is more than welcome.

(The motives remain dubious though).