I.
Client
Lacure Villas
Description
For almost 30 years, LaCURE has been the world leader in the rental of luxury villa accommodations. We've helped translate their real-world dominance into an online web presence -- developing their website, streamlining their data and attracting muchos search engine traffic... Czars and weekend trippers alike.
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II.
Client
Audi
Description
A digital showcase for a proposed bespoke Vancouver launch of the A8 and R8 Spyder to a select guestlist...we answered the call, whipping up a svelte microsite in 2.5 days.
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III.
Client
RealShowOff
Description
Our very own performance realtor solution, RealShowOff, takes 360 degree web marketing, search optimization, social media and conversion and rolls it up into an efficient web platform - showcasing a realtor's listings beautifully and informatively.
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IV.
Client
Luxale Inc.
Description
We helped put the "oo" in cool for luxury Montreal concierge company, Luxale. Organic and photography centric, the site features a dynamic back-end for on-the-fly content.
Also: a tres cool blog - 514ish.com
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V.
Client
Arts & Communications
Description
Founded in 1970, Arts & Communications is one of North America's leading sponsorship and experiential marketing consulting firms. We helped translate their legacy of arts, community, and lifestyle savvy into a eye-catching web showcase. (Launching: August 2010)
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VI.
Client
New Home Builder
Description
For an undisclosed new home developer, we architected a robust strategy to drive pre-construction sales via the web. In addition, we whipped up a range of microsites turning 1's and 0's into lean, mean, converting machines (= dollars). Our secret is safe with them. Details found here.
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VII.
Client
The Ratt, NYC
Description
The Ratt is a startup social network in NYC. An anonymous, 'truth' social network which brings people together on the basis of their rents and salaries. We architected, developed and are involved in helping spread this honesty. Launches: August, 2010.
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VIII.
Client
Open Roof Films
Description
Open Roof Films is a Toronto summer movie series on building rooftops with live bands and adult beverages abound. On a quick timeline (under a week), we whipped up a BIG microsite to house film, band, and sponsor content.
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IX.
Client
ArtBound: The Party
Description
Artbound is a non-profit initiative to build the first arts school of its kind in Kenya. Naturally, they figured a blowout 80's bash was in order to help bring about this sustainable social change. We helped out by donning neon, putting down our Atari joysticks and pumping up the Wham. (We also built this radical party website.)
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Who We Are
adPioneers is an interactive performance agency. We are a small crew based out of downtown Toronto, dedicated to creating web: sites, applications and solutions which PERFORM.
(ie. drive new business / increase web presence / improve our clients’ money-making ability online.)
Here's what we think:
- 1. Small is good. Let's not beat around the bush - we're small, and we like it that way. You'll get to meet us all and have your say, from design through to production.
- 2. Clients want to talk. E-mails are nice. Phone calls are better. But nothing beats meeting up for a quick chat. Our clients get real face time, all the time.
- 3. Flexibility matters. Need to move a launch date forward a few days? No problem. Our size allows for snap decisions & alternate solutions without time consuming approvals.
- 4. So do numbers. We pay attention to best practices, whitepapers, analytics, heat-maps and usability studies. Web performance is a science, and we have lab-coats on.
- 5. Enthusiasm is everything. We dedicate all our resources to delivering the goods. In our vocabulary? Blackberries, Weekends, Caffeine and "it's go-time".
Search
Treating the web as an after-thought to offline business is a common business mistake.
A robust web presence can mean having customers/clients find you, instead of playing the costly game to acquire them.
Search Engines (ie. Google etc) help attract customers you wouldn't otherwise have. But first...you need to be findable. A dusty Lamborghini, while still nice to have, is kinda useless under the cover in your (4-storey) garage.
Our solutions are all built with advanced Search Engine Optimization in mind. In addition, we help research keywords, acquire domains and implement an organic linking strategy to make your business visible online. Paid search and media buying are also arenas we are comfortable in.
Get found.
Conversion
So you have traffic. But they window shop.
For a business, turning visitors into customers (or users) is often more rewarding than boasting about how much traffic you have.
Conversion Optimization involves coming up with theories, testing them online and tweaking according to the results (and rinsing and repeating as desired.)
We come from a conversion background and are analytics junkies. We can conduct split and multivariate testing to find that sweet-spot of message, copy and imagery. Implementing visitor recordings and heat-maps, we can help deliver the navigation and usability your web visitor is most comfortable with.
Convert.
Social Media
Still a "buzz word" for many, Social Media is more than just soundbites for lanyard-requiring seminars and powerpoint-based webcast. Engaging your "fanbase" means awareness of your products or services and easy word of mouth potential.
Our approach to social media is summed up by 3 words: Only when relevant.
Finding ambassadors, connectors and customers naturally via social media means understanding the channels well. Implementing an organic social media strategy means knowing who uses Facebook versus Twitter versus Foursquare (and how they use it) -- more than it means bombarding 150 different websites with your brand or campaign.
Being young, self-professed webaholics, we stay on top of these trends.
Extend the conversation.
Mobile Development
Millions of people around the world are now carrying smart phones and millions more will join them in the next few years.
Turning a web solution into something that not only fits in the palm of your hand but is usable as well, can be a challenge -- especially in the face of a lawless, standardless (but fast-changing) landscape.
We architect sleek and lightweight mobile websites and applications for iPhone and Blackberry to help your business get 'tech-forward'.
Hit moving targets.
Startup Friendly
Young startup? No problem, kiddo - we LOVE listening to new ideas.
Having a wide range of web experience, we can help assess feasibility, devise business models, deliver customer acquisition and retention strategies and help execute the idea.
Resource and capital investment is also a possibility if there is a fit -- helping bring web startups to life (as their tech partners) is a sandbox we like to play in.
Now, pass the ball.
