I.
Client
Latest Projects
Description
A selection of projects we've launched over the past couple of months. (More details coming soon!)
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II.
Client
BioSteel
Description
Biosteel makes high performance sports supplements. We came up with this layered site to showcase the products, its professional athletes Highly optimized for conversion, the cart allows for on-the-fly addition of products, discounts and specials and helps drive sales online. Digital display campaigns and a global affiliate program are up next. Stay tuned!
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III.
Client
LCBO 2010
Description
We architected and developed an extensive website and mobile site for the LCBO's 2010 Holiday campaign. The website includes sliding navigation, multi-language capability, video and calendar integration, a Drupal CMS, live inventory and price synchronization -- a feature-rich site to help many a last-minute shopper find solutions for their naughty or nice lists. Creative direction and design assets provided by Oxygen Design Agency.
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IV.
Client
McCain Foods
Description
In order to increase employee usage and collaboration for one of their key strategic divisions, McCain enlisted us to:
i) architect and streamline data to develop a new collaborative portal
ii) develop and measure an engagement,
adoption and retention strategy.
We put into place a 3 phase program to engage
global stakeholders internally. With closely
monitored feedback (with live user
surveys and advanced conversion analytics),
the social network'ish approach offers a fresh
solution with measurable returns.
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V.
Client
Lilogi
Description
Lilogi is a digital fashion gallery realized through weekly inspirations. It celebrates fashion through an original platform we devised, to combine intimate narrative, product exhibitions and exclusive features.
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VI.
Client
Lacure Villas
Description
For almost 30 years, LaCURE has been the world leader in the rental of luxury villa accommodations. We've helped translate their real-world dominance into an online web presence -- developing their website, streamlining their data and attracting muchos search engine traffic... Czars and weekend trippers alike.
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VII.
Client
Transearch
Description
Our team created an organizational traning manual for Transearch Interanational, with a focused learning approach. Through concept to design integration, the training is the key learning tool for Transearch Global's Orchestra Method now used in over 20 offices around the world.
Transearch is a global recruitment firm focusing on Executive Search. They are a leading edge method firm who consistenly raise the bar for what is possible in executive search.
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VIII.
Client
RealShowOff
Description
Our very own performance realtor solution, RealShowOff, takes 360 degree web marketing, search optimization, social media and conversion and rolls it up into an efficient web platform - showcasing a realtor's listings beautifully and informatively.
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IX.
Client
Other
Description
1. A modern engagement platform for century old charity, Big Brothers Big Sisters.
2. A brand spanking new website for Toronto City Summit Alliance (now CivicAction),
3. An eye-catching website for Arts & Communications' -- one of North America's leading arts sponsorship and experiential marketing firms.
4. The Ratt is a social network quietly launching in NYC.
5. Luxale is a svelte Montreal concierge -- photography centric, the site features a dynamic back-end for on-the-fly content.
6. Hand-sketchedthrowback website for realtor Craig Emond. (Visit Here).
Who We Are
adPioneers is an interactive performance agency. We are a downtown Toronto based crew dedicated to creating web: sites, applications and solutions which PERFORM.
(ie. drive new business / increase web presence / improve our clients’ money-making ability online.)
Here's what we think:
- 1. Small is good. We work in small, specialized teams to get things done (and we like it that way). You'll meet your assigned team and get involved from design through to production.
- 2. Clients want to talk. E-mails are nice. Phone calls are better. But nothing beats meeting up for a quick chat. Our clients get real face time, all the time.
- 3. Flexibility matters. Need to move a launch date forward a few days? No problem. Our size allows for snap decisions & alternate solutions without time consuming approvals.
- 4. So do numbers. We pay attention to best practices, whitepapers, analytics, heat-maps and usability studies. Web performance is a science, and we have lab-coats on.
- 5. Enthusiasm is everything. We dedicate all our resources to delivering the goods. In our vocabulary? Weekends, Caffeine and "it's go-time".
Search
Treating the web as an after-thought to offline business is a common business mistake.
A robust web presence can mean having customers/clients find you, instead of playing the costly game to acquire them.
Search Engines (ie. Google etc) help attract customers you wouldn't otherwise have. But first...you need to be findable. A dusty Lamborghini, while still nice to have, is kinda useless under the cover in your (4-storey) garage.
Our solutions are all built with advanced Search Engine Optimization in mind. In addition, we help research keywords, acquire domains and implement an organic linking strategy to make your business visible online. Paid search and media buying are also arenas we are comfortable in.
Get found.
Conversion
So you have traffic. But they window shop.
For a business, turning visitors into customers (or users) is often more rewarding than boasting about how much traffic you have.
Conversion Optimization involves coming up with theories, testing them online and tweaking according to the results (and rinsing and repeating as desired.)
We come from a conversion background and are analytics junkies. We can conduct split and multivariate testing to find that sweet-spot of message, copy and imagery. Implementing visitor recordings and heat-maps, we can help deliver the navigation and usability your web visitor is most comfortable with.
Convert.
Social Media
Still a buzz word for many, Social Media is more than just blogging more often, and updating Twitter with what your CEO had for lunch. Engaging your "fanbase" means awareness of your products or services and easy word of mouth potential.
Our approach to social media is summed up by 3 words: Unique, Organic, Relevant.
Finding influencers, connectors and customers naturally via social media means understanding each channel well. Implementing an organic social media strategy means knowing who uses Facebook versus Twitter versus Foursquare (and how they use it) -- more than it means bombarding 150 different websites with your brand or campaign.
Being young, self-professed webaholics, we stay on top of these trends.
Extend the conversation.
Mobile Development
Millions of people around the world are now carrying smart phones and millions more will join them in the next few years.
Turning a web solution into something that not only fits in the palm of your hand but is usable as well, can be a challenge -- especially in the face of a lawless, standardless (but fast-changing) landscape.
We architect sleek and lightweight mobile websites and applications for iPhone, Androids and Blackberries to help your business get 'tech-forward'.
Hit moving targets.
Startup Friendly
Young startup? No problem, kiddo - we LOVE listening to new ideas.
Having a wide range of web experience, we can help assess feasibility, devise business models, content strategy, deliver customer acquisition and retention strategies and help execute the idea.
Resource and capital investment is also a possibility if there is a fit -- helping bring web startups to life (as their tech partners) is a sandbox we like to play in.
Now, pass the ball.
